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Managing Cultural Joint Ventures: An Identity-Image View
Hardcover
Series: Routledge Research in the Creative and Cultural Industries
Business GeneralBusiness of Art
ISBN13: 9780367222260
Publisher: Routledge
Published: Sep 5 2022
Pages: 130
Weight: 0.69
Height: 0.38 Width: 5.50 Depth: 8.50
Language: English
This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.
1 different editions
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Managing Cultural Joint Ventures: An Identity-Image View
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Jyrämä, Annukka
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