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Managing Cultural Joint Ventures: An Identity-Image View
Paperback
Series: Routledge Research in the Creative and Cultural Industries
Business GeneralBusiness of Art
ISBN13: 9781032374758
Publisher: Routledge
Published: Aug 26 2024
Pages: 130
Weight: 0.38
Height: 0.31 Width: 5.50 Depth: 8.50
Language: English
This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.
1 different editions
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Managing Cultural Joint Ventures: An Identity-Image View
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Jyrämä, Annukka
Kiitsak-Prikk, Kaari
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