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Managing Corporate Communication: A Cross-Cultural Approach

Managing Corporate Communication: A Cross-Cultural Approach

Paperback

AccountingBusiness GeneralMarketing

Currently unavailable to order

ISBN10: 0230348025
ISBN13: 9780230348028
Publisher: Bloomsbury Publishing PLC
Published: Nov 16 2012
Pages: 552
Weight: 1.55
Height: 1.10 Width: 6.10 Depth: 9.10
Language: English
Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

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