Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mail Surveys: Improving the Quality

Mail Surveys: Improving the Quality

Mangione, Thomas W.
Mangione, Thomas W.

Paperback

Series: Applied Social Research Methods, Book 40

General ReferenceGeneral Sociology

ISBN10: 0803946635
ISBN13: 9780803946637
Publisher: Sage Publications
Published: Aug 30 1995
Pages: 144
Weight: 0.45
Height: 0.39 Width: 5.40 Depth: 8.42
Language: English

How do you reduce sampling bias and question response errors and obtain good response rates from a mail survey? Aimed at improving the quality of mail survey data collection, Mail Surveys answers these questions and more while also offering insights and tips into conducting mail surveys. Areas such as problems to avoid when using mail surveys, what types of rating scales to use, whether to select open-ended versus close-ended questions, screening questions and skipping instructions, questions and response order effects, sampling strategies, and ways to reduce nonresponse errors from prenotification to incentives are explored throughout the text. Through the use of clear exposition and interesting examples, Thomas W. Mangione carefully delineates those situations that are most appropriate for a mail survey.

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