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Moderating Focus Groups: A Practical Guide for Group Facilitation

Moderating Focus Groups: A Practical Guide for Group Facilitation

Hardcover

General ReferenceGeneral Sociology

ISBN10: 0761920439
ISBN13: 9780761920434
Publisher: Sage Publications, Inc
Published: Nov 18 1999
Pages: 264
Weight: 1.02
Height: 0.74 Width: 5.98 Depth: 9.22
Language: English

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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Greenbaum, Thomas L.

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General Reference