Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Mexican Americans and the Mass Media

Mexican Americans and the Mass Media

Burgoon, Michael K.
Burgoon, Judee
Greenberg, Bradley S.

Hardcover

Series: Communication and Information Science

Business GeneralGeneral Reference

ISBN10: 0893911267
ISBN13: 9780893911263
Publisher: Praeger
Published: Jan 1 1983
Pages: 306
Weight: 1.33
Height: 0.75 Width: 6.14 Depth: 9.21
Language: English
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.

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