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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Hardcover
Series: Routledge Communication
AccountingBusiness GeneralGeneral Reference
ISBN13: 9781032698328
Publisher: Routledge
Published: Apr 6 2025
Pages: 220
Weight: 1.08
Height: 0.56 Width: 6.00 Depth: 9.00
Language: English
Now in its 9th edition, The Media Handbook introduces students to the media planning and buying process with a concise and industry-informed approach. This text remains ideal for courses in media planning and buying in advertising and mass communication departments.
1 different editions
Also available
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Katz, Helen
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Katz, Helen
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Katz, Helen
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