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The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Paperback
Series: Routledge Communication
AccountingBusiness GeneralGeneral Reference
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ISBN13: 9780367775568
Publisher: Routledge
Published: Jul 7 2022
Pages: 228
Weight: 0.75
Height: 0.53 Width: 6.00 Depth: 9.00
Language: English
The eighth edition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes.
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