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Marketing Tourism Places (RLE Tourism)
Paperback
Series: Routledge Library Editions: Tourism
Business GeneralGeneral Reference
ISBN13: 9781138007659
Publisher: Routledge
Published: Dec 1 2014
Pages: 314
Weight: 1.23
Height: 0.70 Width: 6.80 Depth: 9.60
Language: English
This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'.
The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.
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