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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Marketing Today's Academic Library: A Bold New Approach to Communicating with Students

Paperback

General Reference

ISBN10: 0838909841
ISBN13: 9780838909843
Publisher: American Library Association
Published: Jan 1 2009
Pages: 192
Weight: 0.60
Height: 0.50 Width: 5.90 Depth: 8.90
Language: English
In this study, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

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General Reference