Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marke

Marketing to Libraries for the New Millennium: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marke

Edelman, Hendrik
Holley, Robert P.

Paperback

Series: Alcts Papers on Library Technical Services and Collections, Book 11

General Reference

ISBN10: 0810842718
ISBN13: 9780810842717
Publisher: Scarecrow Press
Published: Jun 10 2002
Pages: 216
Weight: 0.75
Height: 0.64 Width: 6.04 Depth: 9.00
Language: English
Based on the all-day program, 'Marketing to Libraries for the Millennium, ' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'

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