Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Management in Politics

Marketing Management in Politics

Jogdankar, Haridas

Paperback

General Education

ISBN10: 0359254020
ISBN13: 9780359254026
Publisher: Lulu Pr
Published: Dec 12 2018
Pages: 308
Weight: 1.00
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
Political marketing is a fundamental part of political life. Presidents and prime ministers, politicians and parties, government departments and councils all use marketing in their pursuit of political goals. Political Marketing is used, when deciding on policies and service design, to understand what the people they serve and seek votes from want and need, voter profiling helps create new segments to target, strategy guides creation of the political brand to develop an attractive vision, internal marketing guides the provision of volunteer involvement, analytics and experimental research test and refine communication messages, and delivery management sets expectations and helps to convey progress once a politician is elected or a programme has begun.

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