Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Matters: Jo Ann M. Colton's Little Red Writer Book Series Book 3

Marketing Matters: Jo Ann M. Colton's Little Red Writer Book Series Book 3

Colton, Jo Ann M.

Paperback

General ReferenceSelf-Help

ISBN10: 1449062571
ISBN13: 9781449062576
Publisher: Authorhouse
Published: Jun 17 2010
Pages: 80
Weight: 0.21
Height: 0.19 Width: 5.00 Depth: 8.00
Language: English
Marketing Matters For writers who subscribe to the nontraditional approach to book publishing via self-publishing or publishing through a POD (print-on-demand) publisher, Marketing Matters belongs on your bookshelf. Marketing is a means of transferring services and products to consumers. As indicated on Para Publishing's web site (www.parapublishing.com), citing R.R. Bowker, as reported in The Wall Street Journal, April 24, 2004, there are over 2.8 million books in print. Writers will have to take an aggressive approach to targeting their book's audience and reaching their readers. For those who feel a bit intimated by the subject, Marketing Matters provides a reassuring introduction into the mechanics of marketing. This basic guide offers an elementary glimpse of the muscle of activities involved in the marketing process. Designed for aspiring writers, beginning writers and recently published new writers who don't consider themselves marketers, the book presents helpful information and suggestions about marketing. On the journey through its pages readers will learn of the connections between marketing, advertising, publicity and public relations. Marketing Matters also discusses the 4 Ps of marketing, what they mean and how they relate to the author's own book. From MAPP-ing for success, to thinking outside the box, from marketing plans to marketing tools, readers will soon be enlightened as to what they can do to market their books, even on a shoestring budget.

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