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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Language on Display: Ideology, Observation, Spectacle

Language on Display: Ideology, Observation, Spectacle

Wee, Lionel

Paperback

General Reference

PREORDER - Expected ship date December 31, 2026

ISBN10: 1009574450
ISBN13: 9781009574457
Publisher: Cambridge University Press
Published: Dec 31 2026
Pages: 178
Language: English
What exactly are viewers or audiences expected to appreciate when language is put on display? What kinds of ideologies about language underpin such displays? Does language operate differently when it becomes the intended object of display as opposed to when it is being used for regular communication? Language is often 'invisible' because we use it without thinking too much about it. The study of language on display makes the invisible visible. Drawing on examples of the display of language in multiple contexts: museums, exhibitions, contests, celebrations, this book analyses cases where language is deliberately offered up as an object for contemplation, entertainment, and even decoration; language as spectacle in and of itself. It provides an innovative theorisation that shows how the subjectification process involved - where people are treated more as viewers than users - entrenches an objectivist understanding of language. This title is also available as open access on Cambridge Core.

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