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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Little Emperors' New Toys: A Critical Inquiry Into Children and Television in China

The Little Emperors' New Toys: A Critical Inquiry Into Children and Television in China

Zhao, Bin

Hardcover

General ReferenceAnthropologyGeneral Sociology

ISBN10: 3642320473
ISBN13: 9783642320477
Publisher: Springer
Published: Jan 4 2013
Pages: 130
Weight: 0.86
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English

Drawing on original research I conducted in the late 1980s, the book argues for a critical approach to the study of children and television. It begins with critical reappraisals of previous empiricist and interpretative studies to set the ground for a different theoretical inquiry which links biography with history. The situated activity of children's television viewing therefore has to be related to the broader historical and cultural formations in post-Mao China. By way of a methodological pluralism of questionnaire survey, in-depth interviews and observation, the book provides the reader with a thorough critical analysis of the rise of the new commercial ethic in Chinese society in general, and in the sector of media and communications in particular, at the very historical turning point of the late 1980s. Soon after that, Deng Xiaoping made his significant tour to south China, reckoning a big step forward towards further liberalization and started to form a brave new world in China ever since.

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