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612-822-4611
The Librarian's Nitty-Gritty Guide to Social Media

The Librarian's Nitty-Gritty Guide to Social Media

Paperback

General ReferenceGeneral Computers

ISBN10: 0838911609
ISBN13: 9780838911600
Publisher: ALA Editions
Published: Dec 20 2012
Pages: 176
Weight: 0.65
Height: 0.70 Width: 5.90 Depth: 8.90
Language: English
The vast array of social media options present a challenge to today's busy librarians: it's tough to keep current, let alone formulate a plan for using these tools effectively. With a straightforward and pragmatic approach to the topic, Solomon expands on her best-selling ALA Editions Special Report and ◗◗ Presents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults' and teens' use of social media impacts the library ◗◗ Offers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and scheduling ◗◗ Addresses the fine points of Facebook, comparing the various types of profiles and accounts ◗◗ Guides readers in the basics of crafting eye-catching status updates, and other social media best practices ◗◗ Shows how to manage and monitor accounts, including pointers on dealing with negative feedback Including a bibliography of additional resources, Solomon's guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

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