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Launchcode: AI, Pharma and the Next Frontier, Volume 1: The Agentic Shift
Paperback
Publisher Price: $14.95
ISBN13: 9781968615017
Publisher: Axonal.AI LLC
Published: Jul 29 2025
Pages: 218
Weight: 0.88
Height: 0.59 Width: 6.00 Depth: 9.00
Language: English
Launchcode: AI, Pharma and the Next Frontier Volume 1: The Agentic Shift redefines how pharmaceutical brands go to market. Industry veteran Larry Mickelberg introduces Launchcode-an AI-native commercial operating system powered by intelligent agents that orchestrate targeting, messaging, field support, and performance in real time. This book is a strategic guide for commercial leaders ready to move beyond legacy models and embrace the future of precision, automation, and impact in pharma marketing.
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