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Introduction to Media Literacy

Introduction to Media Literacy

Paperback

General ReferenceGeneral Sociology

ISBN10: 1483379582
ISBN13: 9781483379586
Publisher: Sage Publications, Inc
Published: Aug 26 2015
Pages: 296
Weight: 0.95
Height: 0.60 Width: 7.20 Depth: 9.10
Language: English

Introduction to Media Literacy builds students' media literacy step-by-step to make them more knowledgeable and engaged producers and consumers of media. In nine streamlined chapters, students learn how the mass media operate and how to use the media in better ways to achieve their own personal goals. All of the essential media topics are covered--from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence--in a concise format that keeps students focused on effectively improving their media literacy skills.

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Potter, W. James

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General Reference