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Introduction to Market Access for Pharmaceuticals
Paperback
ISBN13: 9781138032187
Publisher: Crc Pr Inc
Published: Jan 4 2017
Pages: 204
Weight: 1.10
Height: 0.50 Width: 8.40 Depth: 10.80
Language: English
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers' needs, the drug will fail to reach its intended market value. Introduction to Market Access for Pharmaceuticals is based on an accredited course in this area, taken from the European Market Access University Diploma (EMAUD), and is affiliated with Aix Marseille University.
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