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612-822-4611
Interpreting Television News

Interpreting Television News

Hardcover

Series: Communications Monograph [Cm], Book 7

General Reference

ISBN10: 3110209896
ISBN13: 9783110209891
Publisher: de Gruyter Mouton
Published: Oct 16 2009
Pages: 333
Weight: 1.53
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English

Television news range among the most extensively investigated topics in communication studies. The book contributes to television news research by focusing on whether and how news viewers who watch the same news program form similar or different interpretations. The author develops a novel concept of interpretation based on cognitive complexity research. He strongly argues that qualitative and quantitative research methods work best if they complement one another.

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General Reference