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Intercultural Public Relations: Realities and Reflections in Practical Contexts
Hardcover
Business GeneralMarketingGeneral Reference
ISBN13: 9781138189249
Publisher: Routledge
Published: Feb 7 2022
Pages: 280
Weight: 1.27
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
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