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Integrierte Verbandskommunikation
Paperback
Series: Essentials
General ReferenceGeneral Sociology
ISBN13: 9783658055394
Publisher: Springer Nature
Published: May 20 2014
Pages: 30
Weight: 0.13
Height: 0.08 Width: 5.83 Depth: 8.27
Language: German
Verbände haben sich mit einer Vielzahl unterschiedlicher Anspruchsgruppen auseinanderzusetzen. Zudem existieren verschiedene Möglichkeiten der Kommunikation bzw. der Zielgruppenansprache. Die Relevanz einer Integrierten Kommunikation über alle Kommunikationsinstrumente ist daher unbestritten. Der Beitrag zeigt auf, wie die Besonderheiten der Verbandskommunikation im Rahmen einer Integrierten Kommunikation Berücksichtigung finden. Zudem werden Erfolgsbeispiele von Verbänden aufgezeigt, die eine effektive und effiziente Integrierte Kommunikation erfolgreich in der Praxis umsetzen.
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