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Industrial Collaboration with Japan
Hardcover
Series: Routledge Library Editions: Japan
Business GeneralGeneral Reference
ISBN13: 9780415588621
Publisher: Routledge
Published: Sep 8 2010
Pages: 144
Weight: 0.84
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.
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