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Il Lavoro del Copywriter: Entra nel Mondo della Scrittura Pubblicitaria e Apprendi le Strategie per Motivare all'Acquisto
Paperback
ISBN13: 9788861743151
Publisher: Bruno Editore
Published: May 21 2021
Pages: 70
Weight: 0.23
Height: 0.15 Width: 6.00 Depth: 9.00
Language: Italian
All'interno di questo libro scoprirai:
Quali sono le caratteristiche imprescindibili che deve possedere chi si voglia avvicinare al mestiere di copywriter.
Scopri quali sono gli studi e la formazione consigliati per diventare copywriter.
Qual è la prima vera prova creativa di un aspirante copywriter.
Da chi è formato il product team e quale ruolo svolge ciascun membro.
Scopri di cosa si occupa il copywriter.
COME ESERCITARE TECNICA E CREATIVITÀ
L'annuncio pubblicitario: gli elementi che lo costituiscono e la loro funzione.
Cosa sono le figure retoriche e perché sono importanti nella comunicazione pubblicitaria.
A cosa sono legati i meccanismi della comunicazione persuasiva.
COME IMPARARE DAI GRANDI MAESTRI DEL COPYWRITING
Che cos'è la USP e perché è importante applicarla.
Scopri la strategia vincente per creare l'immagine di marca.
Perché è importante riscoprire i costumi e il linguaggio locale nella pubblicità .
Quali benefici derivano dall'applicazione della star strategy.
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