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Il consiglio dermocosmetico: Guida pratica for beginners
Paperback
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ISBN13: 9798447123932
Publisher: Independently Published
Published: May 16 2022
Pages: 184
Weight: 0.67
Height: 0.39 Width: 6.69 Depth: 9.61
Language: Italian
Publisher: Independently Published
Published: May 16 2022
Pages: 184
Weight: 0.67
Height: 0.39 Width: 6.69 Depth: 9.61
Language: Italian
La Guida al consiglio dermocosmetico - Guida pratica for beginners: nasce dall'idea e dalla penna di Rita Iaconeta, farmacista e cosmetologa, fondatrice del brand cosmetico Matené Skincare, di cui è anche amministratrice delegata. La dottoressa Iaconeta ha voluto mettere la sua preziosa esperienza in un vero e proprio manuale d'uso per tutti i suoi colleghi che in farmacia si occupano della gestione del reparto dermo-cosmetico, oltre che per chiunque voglia approfondire l'argomento.
La cosmesi è un mondo vastissimo e affascinante, che offre l'opportunità di acquisire e fidelizzare nuovi clienti. Un professionista competente è un valore aggiunto per la farmacia e un'ottima risorsa per l'attività commerciale.
Il libro, con parole semplici, spiega concetti molto complessi, senza dare nulla per scontato, partendo proprio dall'abc: da come è strutturata la pelle a come agiscono le principali sostanze cosmetiche, da come va effettuata la pulizia e detersione del viso a come procedere per l'esfoliazione in base alla cute del soggetto. Ogni persona ha infatti una pelle ben diversa, potendo presentare disturbi o patologie specifiche. Si va dai cosiddetti brufoli alla pelle secca, dai vari tipi di dermatite atopica alla psoriasi, dalla pelle grassa alla couperose, fino all'invecchiamento cutaneo e all'iperpigmentazione, senza trascurare il problema della cellulite e delle smagliature. Un capitolo è dedicato anche all'abbronzatura e ai filtri solari, per poi soffermarsi sui trucchi per una lettura rapida delle etichette dei cosmetici, una vera e propria arte alla quale un buon farmacista non può rinunciare. Chiude il testo il capitolo sul consiglio dermocosmetico, che già da solo rappresenta un piccolo manualetto, con consigli estremamente pratici sulle tecniche di vendita, per riuscire a essere persuasivi col cliente senza risultare invadenti.
Il libro, con parole semplici, spiega concetti molto complessi, senza dare nulla per scontato, partendo proprio dall'abc: da come è strutturata la pelle a come agiscono le principali sostanze cosmetiche, da come va effettuata la pulizia e detersione del viso a come procedere per l'esfoliazione in base alla cute del soggetto. Ogni persona ha infatti una pelle ben diversa, potendo presentare disturbi o patologie specifiche. Si va dai cosiddetti brufoli alla pelle secca, dai vari tipi di dermatite atopica alla psoriasi, dalla pelle grassa alla couperose, fino all'invecchiamento cutaneo e all'iperpigmentazione, senza trascurare il problema della cellulite e delle smagliature. Un capitolo è dedicato anche all'abbronzatura e ai filtri solari, per poi soffermarsi sui trucchi per una lettura rapida delle etichette dei cosmetici, una vera e propria arte alla quale un buon farmacista non può rinunciare. Chiude il testo il capitolo sul consiglio dermocosmetico, che già da solo rappresenta un piccolo manualetto, con consigli estremamente pratici sulle tecniche di vendita, per riuscire a essere persuasivi col cliente senza risultare invadenti.
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