Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Investigating Persuasion and Storytelling for Effective Communication

Investigating Persuasion and Storytelling for Effective Communication

Tan, Poh Ling
Sang, Kun

Paperback

General ReferenceStorytelling

ISBN13: 9798337352640
Publisher: Igi Global Scientific Publishing
Published: Jan 8 2026
Pages: 518
Weight: 1.96
Height: 1.04 Width: 7.00 Depth: 10.00
Language: English
Persuasion and storytelling are two powerful tools in the art of communication, shaping how messages are received, understood, and utilized. Whether in marketing, politics, or education, the ability to influence others and convey ideas can determine a message's success. Storytelling engages emotions, builds connection, and makes information memorable, while persuasion employs logic, credibility, and emotional appeal to guide decision-making. Investigating how these elements work together provides valuable insights into creating communication tactics that inform, inspire, and motivate action. Investigating Persuasion and Storytelling for Effective Communication explores how storytelling techniques and persuasive strategies enhance the effectiveness of communication across different contexts. It would examine the psychological, emotional, and structural elements that make messages more compelling, memorable, and influential. This book covers topics such as data science, e-commerce, and social media, and is a useful resource for media and communications professionals, marketers, academicians, researchers, and scientists.

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