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Intercultural Communication and Ideology

Intercultural Communication and Ideology

Paperback

General ReferenceGeneral Sociology

ISBN10: 1847873871
ISBN13: 9781847873873
Publisher: Sage Publications Ltd
Published: Dec 30 2010
Pages: 240
Weight: 0.60
Height: 0.50 Width: 6.60 Depth: 9.40
Language: English

This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative ′grammar′ of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.

′Taking on issues normally left in the margins, Adrian Holliday has revised the way we think of intercultural communication by insisting that we consider its ideological component. In this brilliant and engaging book about culture and the interstices that comprise the grounds for our interactions, he shows us the necessity for a cosmopolitan process that expands the basis of our intercultural work. This is a compelling book that should be read by scholars and the general public alike. It is accessible, factual, and clear.′ - Molefi Kete Asante, Temple University

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