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Innovation, Commercialization, and Start-Ups in Life Sciences

Innovation, Commercialization, and Start-Ups in Life Sciences

Hardcover

Business GeneralManagementMedical Reference

ISBN10: 0367533030
ISBN13: 9780367533038
Publisher: CRC Press
Published: Sep 28 2021
Pages: 214
Weight: 1.06
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English

Innovation is a translation of a new method, idea, or product into reality and profit. It is a process of connected steps that accumulates into a brand reputation required for success. Unlike Fortune 500 companies, whose projects are self-funded, a start-up must simultaneously have a value proposition that attracts a customer (for revenue), investors (for capital), and acquirers (for a liquidity event or IPO). A high percentage of start-ups fail before attaining positive cashflow, due to a variety of reasons that are detailed in this book.

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