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Indigenous Nigerian Communication and Media Theories

Indigenous Nigerian Communication and Media Theories

Hardcover

General ReferenceGeneral Political ScienceGeneral Sociology

ISBN10: 1636674100
ISBN13: 9781636674100
Publisher: Peter Lang Inc., International Academic Publi
Published: Nov 19 2025
Pages: 376
Weight: 1.48
Height: 0.88 Width: 6.00 Depth: 9.00
Language: English

For decades, the communication and media theories used to explain concepts, constructs, and themes connected to local Nigerian contexts have emerged from the West. But these Western theories often fail to properly convey insights to local issues in communication and media in Nigeria and Africa. Recently, there have been calls to view African nations as sources of refined communication and media knowledge. African communication and media scholars, both established and emerging, have thus increasingly interrogated the applicability of Western communication and media theories to indigenous African contexts.

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