Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
In Series: Poster Collection 23

In Series: Poster Collection 23

Wurm, Fabian

Paperback

Series: Poster Collection, Book 23

Graphic DesignIllustration

Currently unavailable to order

ISBN10: 3037782668
ISBN13: 9783037782668
Publisher: Lars Muller Publishers
Published: Oct 19 2011
Pages: 96
Weight: 0.75
Height: 0.30 Width: 6.40 Depth: 9.40
Language: English

Posters lend themselves perfectly to serial display. The mediation of the message and of the identity of the advertiser is supported by the effects of ecognition. However in contemporary advertising campaigns this awareness is only rarely used in imaginative and intelligent ways. This publication illustrates the creative and effective advertising potential of posters in series. What is vital here is that a design concept has been followed. By doing so a formal or content-driven approach is sensitively varied, with the posters in the series only slightly differing from one another. At the same time the free interpretation of a basic concept can lead to a wide and highly inspirational spectrum of interpretations. What has been fundamental in the selection of campaigns for this book is the ability of the single poster to assert itself individually, while the fact that it belongs to a series is shown as being visually beneficial.

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