Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
In Praeda Verborum

In Praeda Verborum

Mihalache, Roxana

Paperback

General Reference

ISBN10: 6209815251
ISBN13: 9786209815256
Publisher: LAP Lambert Academic Publishing
Published: Apr 14 2026
Pages: 236
Weight: 0.71
Height: 0.54 Width: 6.00 Depth: 9.00
Language: English
The book examines how advertising of meat products persuades consumers, combining semiotic, rhetorical and stylistic perspectives. It is structured in three parts. The first part traces the historical evolution of commercial language, from antiquity to contemporary digital media, and clarifies the distinctions between language, discourse and text. It also explores the symbolism of natural elements and the psychological meanings of colours, highlighting their role in shaping persuasive messages.The second part focuses on advertising rhetoric and stylistics, analysing the Aristotelian triad of ethos, logos and pathos, together with figures of speech such as metaphor, anaphora and personification.The final part presents the main conclusions and practical recommendations, emphasising the importance of authentic brand storytelling and adapting messages to different consumer groups. Based on a survey of 128 respondents, the book shows that effective advertising combines engaging visuals with clear language, builds trust and aligns symbolic elements with the values of the target audience.

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