Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Importance of Public/Community Relations in Image Management

Importance of Public/Community Relations in Image Management

Tarlumun, Iorlumun
Paul Agada, Onu
Nguemo Ujia, Esther

Paperback

General Sociology

ISBN10: 3330038519
ISBN13: 9783330038516
Publisher: LAP Lambert Academic Publishing
Published: Nov 26 2024
Pages: 56
Weight: 0.21
Height: 0.13 Width: 6.00 Depth: 9.00
Language: English
The study investigates the role of community relations in managing the corporate image of Jos Electricity Distribution Company (JEDC) in Benue State, Nigeria. The research explores strategies employed to maintain a positive image, identifies challenges encountered in using community relations, and recommends ways to overcome these challenges. Using a survey method, 380 valid responses were analyzed, highlighting the significance of community relations in building trust, promoting a positive brand, and enhancing employee relations. Key strategies identified include event sponsorship, corporate social responsibility, and media relations, while challenges such as inadequate funding, poor management policies, and insufficient public relations personnel were noted. Recommendations emphasize proper funding, recruitment, and effective management practices to optimize community relations efforts. The findings underline the importance of integrating community relations into corporate strategies for sustainable image management.

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General Sociology

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