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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Impact of Public Relations Strategies for Conflict Resolution

Impact of Public Relations Strategies for Conflict Resolution

Tarlumun, Iorlumun
Nguemo Ujia, Esther
Paul Agada, Onu

Paperback

General Sociology

ISBN10: 3659958972
ISBN13: 9783659958977
Publisher: LAP Lambert Academic Publishing
Published: Nov 19 2024
Pages: 68
Weight: 0.25
Height: 0.16 Width: 6.00 Depth: 9.00
Language: English
The study examines the role of public relations (PR) in fostering peace within tertiary institutions, specifically Benue State University in Makurdi, Nigeria. PR is identified as a critical management function in educational settings, aiming to establish a harmonious environment among students, staff, and other stakeholders. The research outlines various PR strategies, such as crisis management and media relations, to bridge communication gaps that often lead to student unrest and other institutional conflicts. Findings suggest that PR strategies are moderately deployed in the university, but their potential is hindered by inadequate resources, limited staffing, and poor crisis handling. This study highlights the need for well-coordinated PR efforts to enhance institutional peace and recommends further investment in PR personnel and resources.

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