Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Impact of Radio on Public Adoption of new Government Policies

The Impact of Radio on Public Adoption of new Government Policies

Nguemo Ujia, Esther
Paul Agada, Onu
Tarlumun, Iorlumun

Paperback

Biographies General

ISBN10: 3659953296
ISBN13: 9783659953293
Publisher: LAP Lambert Academic Publishing
Published: Nov 22 2024
Pages: 60
Weight: 0.22
Height: 0.14 Width: 6.00 Depth: 9.00
Language: English
This study explores the influence of Radio Benue on public opinion formation and its effectiveness in promoting the adoption of Nigeria's new naira design policy. Through survey research conducted within Makurdi metropolis, the research identifies specific radio programs such as Business World, You and the Economy, and Current Affairs as pivotal communication tools. The findings reveal that these programs, broadcast frequently and strategically, significantly enhanced public awareness, shaped perceptions, and encouraged acceptance of the policy. Leveraging the agenda-setting and social responsibility theories, this study underscores radio's unique capacity to disseminate critical information and mobilize public opinion, particularly in regions with limited access to alternative media. The insights provided are instrumental for policymakers and broadcasters in crafting effective communication strategies for public engagement and policy implementation.

Also from

Nguemo Ujia, Esther

View All

Also in

Biographies General

View All