Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Immersive Media and Prosociality

Immersive Media and Prosociality

Canet, Fernando

Hardcover

Series: Routledge Research in Communication Studies

General ReferenceGeneral Sociology

ISBN10: 1032797711
ISBN13: 9781032797717
Publisher: Routledge
Published: Oct 20 2026
Pages: 270
Weight: 1.25
Height: 0.69 Width: 6.14 Depth: 9.21
Language: English

This book explores the growing role of immersive media in fostering prosociality, examining how virtual reality and 360-degree video can shape empathy, attitudes, intentions, and prosocial behaviours.

At a time marked by increasing social polarisation, discrimination, and global humanitarian challenges, the book argues that prosociality offers a valuable framework for understanding the social potential of immersive technologies. Bringing together theoretical perspectives, empirical findings, and analyses of influential immersive productions, it demonstrates how features such as presence, embodiment, and interactivity can promote meaningful engagement with others and, under certain conditions, contribute to positive social change. The book develops an integrative framework for understanding the mechanisms through which immersive media influence prosocial outcomes while also considering the moderating role of audience characteristics, content features, social contexts, and patterns of media use.

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