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Imaging in Advertising: Verbal and Visual Codes of Commerce
Paperback
AccountingGeneral SociologyGraphic Design
ISBN13: 9780415978828
Publisher: Routledge
Published: Dec 1 2007
Pages: 272
Weight: 0.95
Height: 0.70 Width: 6.00 Depth: 9.10
Language: English
Through a series of case studies, Fern L. Johnson examines how verbal and visual images produce meaning, exploring advertisements for cigarettes, alcohol, and cosmetics.
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