Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Images of Utopia in the Advertising Page

Images of Utopia in the Advertising Page

Manca, Luigi
Manca, Alessandra

Hardcover

General ReferenceGeneral Sociology

ISBN10: 1666959146
ISBN13: 9781666959147
Publisher: Lexington Books
Published: Feb 15 2025
Pages: 114
Weight: 0.74
Height: 0.44 Width: 6.00 Depth: 9.00
Language: English
In this book, Luigi Manca and Alessandra Manca examine the use of utopian imagery in magazine advertisements from the 1970s through the early 2020s. Positing that these advertisements reflect the public's unbridled desires, rather than reality itself, the authors argue that these idealistic reflections can lead the public to be unable or unwilling to recognize real threats to democracy, social justice, and the environment. They extend this analysis to argue that political moderates have long underestimated the ability of mass media and charismatic, radical politicians to tap into the utopian dreams of millions of disillusioned--and predominantly white--Americans to leverage these dreams in order to further their own political agendas. Ultimately, this cumulative study spanning decades of advertisement history portrays a consumer utopia shaped almost exclusively by unrestrained consumer desire.

Also from

Manca, Luigi

View All

Also in

General Reference

View All