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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
I the People: The Rhetoric of Conservative Populism in the United States

I the People: The Rhetoric of Conservative Populism in the United States

Johnson, Paul Elliott

Paperback

Series: Rhetoric, Culture, and Social Critique

General ReferenceGeneral Political ScienceGeneral Sociology

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ISBN10: 0817361618
ISBN13: 9780817361617
Publisher: University Alabama Press
Published: Apr 15 2024
Pages: 336
Weight: 1.15
Height: 0.96 Width: 6.09 Depth: 8.99
Language: English

WINNER OF THE NATIONAL COMMUNICATION ASSOCIATION'S 2023 HOCHMUTH-NICHOLS AWARD

A definitive rhetorical history of conservative populism, exposing how identity, victimhood, and populist appeals have shaped--and constrained--modern American conservatism.

I The People: The Rhetoric of Conservative Populism in the United States examines a variety of texts--ranging from speeches and campaign advertisements to news reports and political pamphlets--to outline the populist character of conservatism in the United States. Paul Elliott Johnson focuses on key inflection points in the development of populist conservatism, including its manifestation in the racially charged presidential election of 1964, its consolidation at the height of Ronald Reagan's reelection campaign in 1984, and its character in successive moments that saw its fortunes wax and wane, including 1994, the Obama era, and the rise of Donald J. Trump. theorizing conservative populism as a rhetorical form, Johnson advances scholarship about populism away from a binary ideological framework while offering a useful lens for contextualizing scholarship on American conservatism. I The People emphasizes that the populist roots of conservative hegemony exercise a powerful constraining force on conservative intellectuals, whose power to shape and control the movement to which they belong is circumscribed by the form of its public-facing appeals.

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