Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Humanizing Visual Design: The Rhetoric of Human Forms in Practical Communication

Humanizing Visual Design: The Rhetoric of Human Forms in Practical Communication

Kostelnick, Charles

Hardcover

Series: Routledge Studies in Technical Communication, Rhetoric, and

Art HistoryGeneral Reference

ISBN10: 113807151X
ISBN13: 9781138071513
Publisher: Routledge
Published: Apr 3 2019
Pages: 280
Weight: 1.25
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English

This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers--in short, humanizing it.

Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data.

The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.

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