• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Health Communication Message Design: Theory and Practice

Health Communication Message Design: Theory and Practice

Paperback

Medical ReferenceGeneral Reference

ISBN10: 1412986559
ISBN13: 9781412986557
Publisher: Sage Publications, Inc
Published: Oct 26 2011
Pages: 296
Weight: 1.01
Height: 0.70 Width: 7.30 Depth: 9.00
Language: English
The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.

Also from

Cho, Hyunyi

Also in

Medical Reference