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612-822-4611
Healthcare Fandom: How to Boost Engagement by Creating Fans

Healthcare Fandom: How to Boost Engagement by Creating Fans

Hardcover

Business GeneralMedical Reference

ISBN10: 1662938640
ISBN13: 9781662938641
Publisher: Gatekeeper Press
Published: Jun 16 2023
Pages: 216
Weight: 1.04
Height: 0.75 Width: 5.50 Depth: 8.50
Language: English

The healthcare industry has undergone significant changes since the introduction of consumer-directed health plans. As a result, an entire cottage industry in health tech was created to drive consumer involvement. Despite this, consumer engagement remains elusive.

There is a clear need for fan building in healthcare. Fans are a critical engagement component of most industries; so how can healthcare remain the exception as it strives to be more consumer friendly? This book postulates that to have better (or more engaged) consumers in healthcare, we need to strive to build fans, followers, and friends.

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Medical Reference