Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Happy Eating and Food Addiction in American Advertising

Happy Eating and Food Addiction in American Advertising

Danowski, Debbie

Hardcover

Public HealthAnthropologyAgriculture

ISBN10: 1666939269
ISBN13: 9781666939262
Publisher: Lexington Books
Published: Oct 30 2023
Pages: 232
Weight: 1.13
Height: 0.69 Width: 6.00 Depth: 9.00
Language: English

This book explores the addictive techniques used in advertisements for ultra-processed foods, which promise consequence-free eating to consumers while at the same time encouraging over-consumption of unhealthy food. Debbie Danowski presents an analysis of promotional techniques in the context of food addiction characteristics and behaviors through an exploration of the themes used in this type of advertising. These thematic messages include using food to rebel, to play, to relax, to achieve happiness, to replace exercise, to achieve good health, to increase intelligence, to show love, to bond with others, and to create environmental change. Ultimately, Danowski argues that these competing and contradictory messages have had long-term negative ramifications for American habits of consumption, both literally and figuratively. Scholars of communication, advertising, media studies, and food studies will find this book particularly useful.

For more information, check out this conversation between the author and Susan Branscome, host of Food Addiction: The Problem and The Solution.

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