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612-822-4611
The Graphic Communication Handbook

The Graphic Communication Handbook

Paperback

Series: Media Practice

General DesignGeneral SociologyGraphic Design

ISBN10: 0415557380
ISBN13: 9780415557382
Publisher: Routledge
Published: Oct 12 2011
Pages: 384
Weight: 1.50
Height: 0.90 Width: 6.70 Depth: 9.50
Language: English

The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.

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Graphic Design