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Unvergessene Geschichten - Pr- Und Organisationskommunikationsforschung Autobiographisch
Paperback
MarketingGeneral ReferenceGeneral Sociology
ISBN13: 9783658346744
Publisher: Springer Vs
Published: Dec 10 2021
Pages: 281
Weight: 0.84
Height: 0.65 Width: 5.83 Depth: 8.27
Language: German
Die deutschsprachige PR- und Organisationsforschung gehört heute zu jenen kommunikationswissenschaftlichen Forschungsfeldern, die sich längst etabliert und zu einer festen Grö e in den meisten kommunikationswissenschaftlichen Instituten geworden sind. Eine solche Etablierung, Professionalisierung und Institutionalisierung ist wesentlich auch von Personen getragen - und von Gründerpersönlichkeiten, die ein Feld mit ihren Arbeiten geprägt haben. Die erste Generation der PR- und Organisationskommunikationsforscherinnen und -forscher im deutschsprachigen Raum ist entweder bereits emeritiert oder steht kurz davor. Sie steht im Mittelpunkt dieses Bandes: Wie sind sie selbst zur PR- und Organisationskommunikationsforschung gekommen? Welche Weichenstellungen, Menschen oder auch glückliche Zufälle leiteten ihren Weg? Was hat ihre eigene Arbeit wesentlich geprägt? Wie bewerten sie die Phasen ihres fachlichen Wirkens rückblickend?
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