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Standardisierung Der Internationalen Werbeplanung: Eine Untersuchung Der Prozeßstandardisierung Am Beispiel Der Werbebudgetierung Im Automobilmarkt
Paperback
Series: Schriften Zu Marketing Und Management, Book 13
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ISBN13: 9783820413717
Publisher: Peter Lang
Published: Dec 1 1987
Pages: 296
Language: German
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