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Die Social Media Strategie von "true fruits": Analyse der Strategie anhand der Social Web Präsenz und des Umgangs mit Kritik an der Werbung des Untern
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ISBN10: 3346424731
ISBN13: 9783346424730
Publisher: Grin Verlag
Published: Aug 4 2021
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346424730
Publisher: Grin Verlag
Published: Aug 4 2021
Pages: 20
Weight: 0.09
Height: 0.05 Width: 5.83 Depth: 8.27
Language: German
Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, IU Internationale Hochschule, Sprache: Deutsch, Abstract: Diese Ausarbeitung soll das Social Media Marketing hinsichtlich der Social Web Präsenz und der Social Media Strategie analysieren. Dabei konzentriert sich die Ausarbeitung auf den Facebook und Instagram Auftritt. Zusätzlich soll der Umgang des Unternehmens mit Kritik an dessen Werbung aufgezeigt und bewertet werden. Als Quelle bedient sich die Ausarbeitung überwiegend an der Facebook-Seite und dem Instagram-Profil des Unternehmens selbst. Zu Beginn der Ausarbeitung wird zunächst der Facebook Auftritt und folgend der Instagram Auftritt von true fruits vorgestellt. Anschlie end wird die Social Media Strategie des Unternehmens dargestellt. Infolgedessen wird auf die Kritik an der Werbung von true fruits eingegangen, um schlie lich die Reaktionen des Unternehmens auf diese Kritik auszuwerten.
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