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Reputation Und Wahrnehmung: Wie Unternehmensreputation Entsteht Und Wie Sie Sich Beeinflussen Lässt
Paperback
ManagementMarketingGeneral Reference
ISBN13: 9783658075842
Publisher: Springer vs
Published: Oct 28 2014
Pages: 236
Weight: 0.74
Height: 0.58 Width: 5.83 Depth: 8.27
Language: German
Alexander Fleischer klärt, wie Reputation zustande kommt und wie sie beurteilt wird. Ausgehend davon entwickelt er erstmals eine Reputationstypologie für Organisationen sowie ein Kommunikationsmodell zur Entstehung von Reputation und eine idealtypische Beeinflussungsstrategie. Der Autor eröffnet eine neue Perspektive auf Unternehmensstrategie - eine die auf neuesten Erkenntnissen zu unserer Wahrnehmung und daraus gezogenen Schlüssen zur Entstehung von Reputation fusst. Denn trotz der gro en Bedeutung von Reputation für Organisationen aller Art und trotz zahlreicher Literatur wurde zuvor nicht beantwortet, wie Reputation entsteht.
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