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PR Und Organisationskommunikation Im Gesundheitswesen: Interdisziplinäre Perspektiven Auf Wertehorizonte Und Deren Spannungsfelder
Paperback
MarketingMedical ReferenceGeneral Reference
ISBN13: 9783658328832
Publisher: Springer Vs
Published: May 5 2021
Pages: 190
Weight: 0.53
Height: 0.42 Width: 5.83 Depth: 8.27
Language: German
Das Gesundheitssystem ist geprägt von medizinischen, gemeinwohlorientierten und ökonomischen Interessen. Diese Zielgrö en sind dabei vor dem Hintergrund gesellschaftlicher und systembezogener Wandlungsprozesse wie der Patientenorientierung und Digitalisierung zu bewerten. In der Gesamtschau ergibt dies ein Spannungsfeld konkurrierender und komplementärer Ziele in der internen und externen Kommunikation von Kliniken, Pharmaunternehmen, Krankenversicherungen und einzelner Akteure des Gesundheitswesens. Auf dieses Spannungsfeld geht dieser Band ein und integriert dabei die Perspektiven der PR-und Organisationskommunikation sowie der Gesundheitskommunikation.
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