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Grundlagen Der Mediaplanung.
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ISBN13: 9783428187584
Publisher: Duncker & Humblot
Published: Jul 5 2023
Pages: 618
Weight: 2.05
Language: German
an advertiser's funds to advertising types and media in order to spread its message
in the best possible way. This is an up-to-date and well-founded explanation of how
this should be done. The author has long professional experience in advertising, and
also a scientific background as a professor of marketing. The book is aimed at
marketing managers as an update, at career entrants and changers in media planning
and at business students for orientation.
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