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Externes Employer Branding im Klinikwesen für die Generation Z: Chancen in Zeiten des Fachkräftemangels
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ISBN10: 3346784517
ISBN13: 9783346784513
Publisher: Grin Verlag
Published: Sep 7 2022
Pages: 76
Weight: 0.24
Height: 0.18 Width: 5.83 Depth: 8.27
Language: German
ISBN13: 9783346784513
Publisher: Grin Verlag
Published: Sep 7 2022
Pages: 76
Weight: 0.24
Height: 0.18 Width: 5.83 Depth: 8.27
Language: German
Masterarbeit aus dem Jahr 2021 im Fachbereich Gesundheit - Gesundheitswesen, Note: 1,3, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: In der hier vorliegenden Masterarbeit wurde das Thema externes Employer Branding im Klinikwesen für die Generation Z - Chancen in Zeiten des Fachkräftemangels näher untersucht. Ausgangspunkt ist der in Deutschland zurzeit herrschende Fachkräftemangel in der Klinikbranche. Bedingt durch den demographischen Wandel und den zu erwartenden negativen Trend auf dem Arbeitsmarkt in den kommenden Jahren, erfordert es von den Kliniken zunehmend gute Strategien, wie die auf den Arbeitsmarkt strebende Generation Z in Zukunft als Arbeitnehmer gewonnen werden kann. Durch eine eingehende Untersuchung der Literatur und ein Experteninterview mit der Personalverantwortlichen der Uniklinik Aachen, konnten 10 Ma nahmen identifiziert werden, welche für Kliniken erfolgversprechend sind, um junge Arbeitskräfte zu erreichen und für sich zu gewinnen. Hier bergen sich in Zukunft dementsprechend gro e Chancen und Potenziale im 'War of Talents'. Die bereits in der Praxis angewandten und in der Arbeit vorgestellten Ma nahmen versprechen hohe Erfolgsaussichten, die junge Generation zielgerichtet zu erreichen.
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